Jaguar / Landrover Road Test Car Livery | Put It Away!

Post image of Jaguar / Landrover Road Test Car Livery | Put It Away!

Working in the rural Warwickshire countryside means that you see a lot of nice (or interesting) cars. The other week someone came into the office having seen an Aston Martin Cygnet driving up and down the road (although, granted, they did accurately and honestly describe it as “a Toyota IQ that some joker has stuck a big Aston Martin logo on”), and we have been seeing the Range Rover Evoque strutting its stuff for what feels like forever. McLaren test cars are often seen in our carpark, and there is a local hotrods group too with some very cool rides. The point? Fancy or newly released cars are somewhat de rigour. I know, I know, it’s a hard life.

Jaguar XF 2.2D Prototype

Jaguar XF

Range Rover Evoque Prototype

Evoque

Which is perhaps why I have lost patience with the horrific livery of the Jaguar and Landrover prototype cars. They are out on the roads for the final stages of testing, and of course they are also trying to attract the attention of people who drive past. That said, I fail to see why such a blinding and unattractive pattern had to be plastered all over the body. It was one thing in the Evoque, which is pretty ugly to start with, but now we are starting to see fancy-pants Jaguars with the black and white psychedelic print all over them – it is like seeing an ugly mutant driving around trying to blind people, or at the very least permanently scar their retinas.

JLR, heed our call – your cars look stupid when covered in that print, so why not change it?

Related Posts with Thumbnails
Posted by admin   @   18 April 2011

Like this post? Share it!

RSS Digg Twitter StumbleUpon Delicious Technorati Facebook

10 Opinions

  • Dave

    What you’re describing isn’t livery, it’s camouflage. It is actually used to disguise the new models – it’s nothing to do with attracting attention, the pattern has been created to hide new panels/designs. People may recognise the logo, but the livery/camouflage means that they won’t be able to distinguish the new parts of the car, or more importantly, exactly what the new car looks like. It’s not meant to look nice, it’s protecting their product.

  • Anonymous

    Still looks damn ugly though, and I’m sure there is a better way to camouflage it – currently it just looks obvious, eye-catching, and awful. Is also incredibly noticeable, there are many better ways to do it – the chosen uniform (or livery) just isn’t in good taste.

  • Annette Wong

    Hi Lauren! This post is humorous and informative! I have to agree the pattern is not the most attractive sight in the world, but I suppose it does the job in capturing an audiences attention.

    I would like to feature your post on our automotive community!
    http://www.atomicreach.com/microsite/bumpertalk

    If this is of interest to you, please email me at annettewong@atomicreach.com

    Keep up the good work!
    Cheers,
    Annette

  • King Dong

    I seen it! I seen it! In real lifes!!!
    Dave, I don’t know what you mean, but I bet you’re right!

  • Stevenqt

    This is just hilarious! Jaguar’s marketing team must be having a flashback to the 60’s.

    Steven Rogers, Cheap Car Insurance

  • Stevenqt

    This is just hilarious! Jaguar’s marketing team must be having a flashback to the 60’s.

    Steven Rogers, Cheap Car Insurance

  • r4ndomist

    It’s called “Dazzle Camouflage”, wikipedia it. There are no ‘better’ ways to do it. It’s highly effective.

  • r4ndomist

    It’s called “Dazzle Camouflage”, wikipedia it. There are no ‘better’ ways to do it. It’s highly effective.

  • Anonymous

    Still looks damn ugly!

  • Anonymous

    Still looks damn ugly!

Previous Post
«
Next Post
»
Powered by Wordpress   |   Lunated designed by ZenVerse

© 2011-2016 THE Blog About Cars All Rights Reserved