Vauxhall Lifetime Warranty | Is it a Gimmick?

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Today Vauxhall released a Lifetime Warranty on their new cars. Essentially this new marketing idea protects your car for the first 100,000 miles (10 years), which is deemed by the car manufacturer to be a fair expectation for a car “lifetime”. According to the marketing spiel on this new idea, this Warranty protects the first owner of the car (so no buying a secondhand one and experiencing the benefits, of course) for mechanical and electrical component damage, and is obviously intended to be quite a big selling point for the brand.

So, is this new extended Vauxhall warranty a great idea, or is it actually more of a gimmick? Here are our thoughts on the matter…

  1. How long do you actually keep a car for? If you are buying a new car, the likelihood is that you are doing so because you like owning new cars. After all, if that wasn’t the case you would save the money and buy secondhand. It seems that most people will sell the car way before it gets to the standard 60,000 miles, let alone an extended 100k!
  2. This Warranty only affects the first owner of the car, meaning that any secondhand cars won’t benefit. This just seems a bit mean, although I can understand where they are coming from!
  3. Warranties do make sense, of course they do, but they are very restrictive – meaning that most of us won’ be able to make use of them. The list in this case explains that it doesn’t cover: “normal wear and tear or tyres and does not apply to: damage due to accidents, misuse or alteration, damage or corrosion caused by the environment, chemical treatments or aftermarket products, lubricants, fluids, third-party repairs”. Ouch.

What do you think? Worth its weight in gold, or a bit of a damp squib?

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Posted by admin   @   5 August 2010

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3 Opinions

  • http://www.activedrivingsolutions.com Ged

    Ohhhh yes – a total gimmick! If Vauxhall had that much faith in their own vehicles, why restrict it to the first owner? Also, it might prove to bite them on the backside, as surely Vauxhall are reducing their number of repeat customers who will now hold onto their ‘new’ cars for much longer?

  • Pedro

    I’ve just ordered a new car from Vauxhall and as I do less than 1,000 miles a year on average I’m buzzing. Before now I’ve had problems with vehicles due to lack of use, hopefully this is now a thing of the past. It does concern me however that they are likely to lose many future sales due to people like me who are now tempted to keep cars for a ‘lifetime’

  • http://www.talkwarranties.com Car Warranty

    This is a topic very close to my own website interests. I think that it is a little bit misleading however Vauxhall are working on their Terms and Conditions so that the second owner of a vehicle with the ‘Lifetime Warranty’ will be able to take it over and benefit from it.

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