It’s safe to say that the 2010 Kia Soul+ isn’t going to be everyone’s cup of tea. It may have soul but the design features can be a little garish to say the least. However, despite all this it has been given the accolade of the ‘best new car for your teen’ and surprisingly it has been recognised for its cool factor…but it does make you wonder if the name cool has been given because it looks a bit like an ice cube!
Down to the nitty gritty and the features that have made it so popular. Firstly the technical features that have been integrated into the car. It has speaker lights which can pulse to the beat of the music, and mood lighting in the interior cabin – features which seem quite unnecessary for driving. The interior goes one step further, including glowing Soul logo inserts on the black seat cloth.
It can be presumed that the main feature that makes the car so popular is its high safety rating. It has been voted ‘Top Safety Pick’ in 2009 and 2010 by the insurance institute for highway safety (IIHS), and the Soul+ has a whole host of safety features. These include front seat headrests, dual advanced airbags, Anti Lock brakes and a tire pressure monitoring system.
The costing for the car may also be another bonus. Priced at just under £9,000, it won’t boost the insurance to unbearable heights, and as most new drivers know, insurance can be a real turn off when it comes to buying a new car. Additionally maintenance of the car should be manageable, and it has been suggested that the Kia will have a 56% re-sale value after three years!
Reflecting on the abundance of safety features, and the wacky interior design, it seems that target audience hasn’t really been defined. It is actually difficult to put a finger on who would buy the Kia Soul+! It seems like it has been designed more for the parent than the teenager, but then you have to ask yourself if flashing lights would attract an older audience?
Only time will tell who will be driving the new Kia… Is it your style?
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