We are used to car manufacturers desperately scrabbling around in the dirt to come up with new and customer-tempting names for their latest models and concepts. The current trend, it seems, is either to give your car a name derived of numbers and letters that implies just how much complicated technical development has gone into designing it (“I bought the XF568JT799, don’t you know, it’s the very latest in automotive technology“), or to slap a sports based derivative on the end and assume that everyone knows that means it is cool.
Let me introduce the newest Sportback. The Audi A1 Sportback. Just like the 3 door Audi A1, but with more doors and, um, Sportback slapped onto the end.
Don’t get me wrong. I like the A1. I tend to like hatchbacks, I think that Audi’s simple design is one of the neatest and yet beefiest on the market, and it is good to know the optiuon of a 4-door coupe is there for those who want it. I even, god forbid, like the rusty orange colour the A1 was presented in at Tokyo. I just don’t really see how a bigger car, a less (or at the least, equally) sporty car, gets the Sportback moniker, just because. It also annoys me that the brand are putting so much emphasis on the “discovery” of a (clearly monumental) extra 6mm in both height and width, which they say improves rear-seat room. 6mm. 6MM! Extra space is extra space, granted, but as a selling point in size it seems to me something of a damp squib. Just say you bunged two more doors on the old one, call it Sportback for no apparent reason, and be done with it. Please!
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