smart cars. The whole brand is based on one basic concept – size. Well, the marketers would probably like us to believe that the concept is happiness, or dreams, but the unifying quality in these bright, fun and silly cars really is the fact that they are compact. The original, the fortwo, actually allows two smarts to share a parking space. They is small!
The for-us concept, however, shows that size doesn’t have to limit the possibilities. In fact, smart have released the sketch of their forus concept, a pick-up, and you can see how a pick-up and a smart car have been melded to produce a kind of mini version. A pick-up with attitude. And less room than normal pick-ups – alkthough the 35.4-inch cargo tray isn’t as small as one could have assumed! In fact, at 139.7 inches in length, 59.3 inches in width and 66.0 inches in height it is quite a lot bigger than we are used to in the fortwo, and this explains how the brand expect it to function outside of just “being small”.
The smart car pick-up will be shown off at the Detroit Motorshow, where it will attempt to hold it’s own amongst the crazy concepts and the supercars. Aside from the clearly distinctive looks and interesting marketing positioning, it will also run off a state-of-the-art modern electric drive, which features a 55 kW magneto-electric motor, generating 95lb-ft of torque and a maximum speed that will be approximately 75MPH. Not super fast, granted, but the smart is essentially the type of car (and the type of driver) that electric engines were built for, and the figures look to make it relatively nippy and useful within a limited urban environment.
It’s quite likely that the pick-up forus concept is just a way to build more fanfare for the upcoming second generation smart fortwo, making people more aware of the potential of a small car like this – and showing that being small doesn’t mean you have to be boring. Personally I think, for all its flaws and ridiculousness, the fortwo has never been boring! Unpopular, yes, but boring no! If it makes it to production though this could be an interesting addition to a strange and hypnotic collection of odd little automotive playthings… and I’d quite like to see it! For now, we have to wait until Detroit, when the real-life concept will be proudly on show.
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