It is thoroughly possible that I was unreasonably excited about the unveiling of the new Ford Focus, after all it is just another family-sized hatchback in an already crowded marketplace. However, there is definitely something that sets the brand new Ford Focus apart from the multitude of the competition; the Blue Oval on the front.
The previous Ford Focus model (2nd Gen.) was a phenomenal success in the United Kingdom, becoming one of the bestselling cars on the road. The reasons for this success are wide and numerous; Ford’s reputation for quality and reliability, the impressive selection of trims and engines and the fact that there are no cars in the same price range that can match the Focus in terms of driveability or practicality.
The first showing of the brand new model occurred in Detroit earlier this year really brought out the crowds. It may not be the most glamorous car in the world, but the unveiled model certainly caught everybody’s attention. Adhering to Ford’s ‘kinetic’ design aesthetic, the new Focus bears similar hallmarks to the latest Fiesta’s design. I would go as far as to say that the Focus looks a bit too similar to the Fiesta, like a big brother rather than a separate model. Which sadly left me feeling a bit cold.
I wanted a bold, new design that set the Focus completely apart from the more “youth-orientated” Fiesta. What was delivered, whilst being an improvement on the boxiness of the previous model, seems essentially a bit lazy.
I shall wait patiently to see if any changes are made before its expected 2011 release.
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