Volkswagen in Norway has come up with a pretty innovative idea that means you can test drive a car in a print ad! Confused? Yes, I think we all were at first, but it really is quite a simple, fun concept that puts a twist on the normal test drive experience you would have. The ad, which was placed in several Norwegian magazines, presents a long stretch of road, of which you can choose between summer and Winter conditions. This ad urges readers to download the iPhone app which was developed by Mobiento, which cleverly lets you drive a car on the road by hovering your iPhone over it. Some very clever technology lets you literally ‘drive’ the Volkswagen car and test out the different features of the vehicle such as lane assist, adaptive lights and cruise control.
Obviously, it’s not going to be quite a realistic as sitting in an actual car, moving the wheel and feeling the wheels on the road. But the concept does allow you to have a little fun before making the effort to do a test drive and to show your friends how well you can drive!
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